![Watch your step: why the 10,000 daily goal is built on bad science | Health & wellbeing | The Guardian Watch your step: why the 10,000 daily goal is built on bad science | Health & wellbeing | The Guardian](https://i.guim.co.uk/img/media/ee774ee98a8bc30844de8dbb624a43147ed2ded1/0_0_560_508/master/560.jpg?width=445&quality=45&auto=format&fit=max&dpr=2&s=9f9841ccd337bedbe723216d5a98697e)
Watch your step: why the 10,000 daily goal is built on bad science | Health & wellbeing | The Guardian
![Ryan Menezes on Twitter: "The idea that you should walk 10,000 steps every day comes from a 50-year-old Japanese marketing campaign. 10,000 is a nice round figure, so a Japanese company named Ryan Menezes on Twitter: "The idea that you should walk 10,000 steps every day comes from a 50-year-old Japanese marketing campaign. 10,000 is a nice round figure, so a Japanese company named](https://pbs.twimg.com/media/ELb1n6XVUAQkbwD.png)
Ryan Menezes on Twitter: "The idea that you should walk 10,000 steps every day comes from a 50-year-old Japanese marketing campaign. 10,000 is a nice round figure, so a Japanese company named
![A common measure of walking was coined when a Japanese company called its pedometer the Manpo-kei or this many steps meter Jeopardy - JeopardyArchive.com A common measure of walking was coined when a Japanese company called its pedometer the Manpo-kei or this many steps meter Jeopardy - JeopardyArchive.com](https://jeopardyarchive.com/answ/a-common-measure-of-walking-was-coined-when-a-japanese-company-called-its-pedometer-the-manpo-kei-or-this-many-steps-meter.jpg)
A common measure of walking was coined when a Japanese company called its pedometer the Manpo-kei or this many steps meter Jeopardy - JeopardyArchive.com
![Watch your step: why the 10,000 daily goal is built on bad science | Health & wellbeing | The Guardian Watch your step: why the 10,000 daily goal is built on bad science | Health & wellbeing | The Guardian](https://i.guim.co.uk/img/media/f00f560a444f052b78770d7ac71f5f823a6645b8/1_0_2559_1536/master/2559.jpg?width=700&quality=85&auto=format&fit=max&s=cac4027778648b259a770b091b01e29d)